Posted on September 22, 2019 by Serbian Animals Voice (SAV)
By 2030, food production will undergo radical change. The “RethinkX think tank”anticipates dramatic changes especially in meat production.
The think tank expects that food produced on a herbal and microbiological basis over the next ten years will gain huge market shares – and that traditional meat and milk production will face equally great losses. That’s why the number of cattle in the US will halve by 2030, forecasters predict in their analysis “Major disruption in food and agriculture in the next decade”.
Sales of the beef and dairy sector, amounting to around US $ 400 billion at present, will at least be halved by today’s price levels, according to the forecast.
At the same time, production costs in conventional agriculture will double. The lower demand for agricultural goods will lead to a depreciation of agricultural land by 40 to 80 percent, because the demand for vegetable raw materials is falling.
Tony Seba,co-founder of RethinkX and one of the authors of the report, sees several developments that overlap and reinforce each other. Seba sees technological developments such as “precision fermentation” (exact fermentation) and a new production model, which he calls “food-as-software”, as the most important driver.
This would dramatically reduce the cost of protein production and increase quality.
By “precision fermentation” he means processes that allow microorganisms to be programmed to produce almost any complex organic molecule. The costs of these new procedures have fallen exponentially in recent years.
By 2025, they could drop to less than $ 10 per kilogram. By 2035, they would be five times and ten times cheaper by 2035 than classical animal proteins.
The study predicts a “creeping death” for classical animal processing. Product for product, which hitherto comes from cows, will be replaced by alternatives that are cheaper and of better quality. The drastic conclusion is that “industrial livestock will collapse long before modern technologies produce the perfect cellular steak at a competitive price.”
And here’s the sensation: Nestle starts with veggie hack
Incredible Burger is followed by Incredible Hack. The world’s largest food company Nestlé continues to hunt for Beyond Meat. The pressure of competition is growing. The latest hype on plant-based meat substitutes even Nestlé Professional serves from October 2019 with a new product.
Nestlétherefore wants to expand its meatless meat business. “We have a long list of products that we want to introduce,” said Germany boss Marc-Aurel Boersch at Media Day of the billion-dollar group in Frankfurt.
The Manager Hubert Stücke has to think for a long time. “I am now 35 years at Nestlé. Over the years, however, I have rarely experienced such dynamics in a single product, ” says the manager from the board of the German national company of the world’s largest food manufacturer. “Maybe with the 5-minute terrine or the Nescafé cappuccino.”
“The demand is huge. In the short term, we have extended production by one additional shift, ” said Garden Gourmet Marketing Manager Christian Adams.
If a competition does not take place among giants then it would be hard to very hard to expect this change based on the consumer’s decision.
This argument seems to work.
Capitalism becomes active only where there is profit.
The reason why Nestlé and other companies market the vegan range is not the love of animals.
As in the past, hatred of animals was not the reason for the sale of animal products. The profit always decides in the caritalistic economic system.
Now Nestléhas to keep up, as Beyond Meat is already making huge profits with its Veggi steak.
Nobody has anything against the fact that the manufacturers make profit with it.
We also win, because this will be a positive result against meat consumption.
This is called a win-win situation.
What is offered on the market, the consumer buys.
However, there is a risk that the giant Nestlè wants only to ruin the – in comparison – small company Beyond Meat,and therefore increases just as invasively to market competition.
And may be, once it’s done, Nestlè returns to selling animal products.
I desided for the purchase of Beyond Meat.
Finally, one can not forget that Nestlé steals the water in Africa and sells it dearly.
Posted on September 21, 2019 by Serbian Animals Voice (SAV)
Images recorded with a camera hidden by Animal Equalia, show the wild abuse of animals in a slaughterhouse in Madrid.
Another example of what the industry considers “exceptional”, but that really happens every day everywhere. The “animal welfare” of advertising is nothing but covert abuse.
The lambs go in line. They resist death, but there is not much to do. An operator jumps on them to accelerate the chain. In another part, several sheep are thrown into the air. Metal doors are slammed shut. Blood.
These are some of the images recorded with a hidden camera in a slaughterhouse in Villarejo de Salvanés, in the Community of Madrid.
The company had the Halal certificate until the beginning of 2019. This means that, within the same slaughterhouse, lots are made when sacrificing the animals: depending on the client, they are stunned or not (when the Islamic rite is followed).
During this year, all animals without exception of Cárnicas Salvanés SL had to have been stunned to avoid unnecessary suffering.
David Herrero, spokesman for the organization Animal Equality, explains to the Public that, although it cannot be generalized, this is an example of how community regulations are breached in slaughterhouses in Spain. So, it is not the first time that Equalia manages to enter the opaque walls of the meat industry.
The diffused images show sheep that do not stand up or are sick, and are taken to the conveyor belt to enter the bleeding zone. One of them was filmed dying the night before. “It took ten hours until she was taken to the killing area,” explained Herrero.
The law contemplates that an animal that cannot walk will not be dragged or transported to the place of killing, and will be sacrificed in the same place where it is, without moving it or, of course, throwing it.
My comment: Almost all the media in Spain report about it, but even in Germany this hell has caused great rage among civilized people.
How has the human species degenerated so much and treats animals so primitive and sadistic still today, in the 21st century?
I have no answer but I found a good comment about it in RT, it is in Spanish but the translation was easy to do:
The comment: “Los españoles son unos malparidos (excluyendo a mi abuelo), leyendo a Fray Bartolomé de las Casas me enteré de la manera tan cruel que masacraron a los naturales de América, se estima que el genocidio mas grande en la historia de la humanidad lo realizaron estos degenerados. Solo en ese país podían nacer las corridas de toros, las peleas de gallos, las cruzadas y la Inquisición”.
Translation:The Spaniards are spoiled (excluding my grandfather), reading Fray Bartolomé de las Casas I learned in such a cruel way that they massacred the natives of America, it is estimated that the greatest genocide in the history of mankind was made by these degenerated. Only in that country could bullfights, cockfights, crusades and the Inquisition be born.
Posted on September 21, 2019 by Serbian Animals Voice (SAV)
New Zealand. In New Zealand, animal rights activists have stood in front of a meat shelf and thus blocked access to the goods. They blocked the shelf so customers could not buy meat. The vegan activists protested completely in black and taped their mouths shut. In addition, they held signs saying, “Stop eating animals” or “It’s not food, it’s violence.”Only the police were able to escort the troops from the supermarket.
A member of the DirectAction Everywhere group filmed the action.
The video is now on YouTube:
In the video, a man is heard saying angrily, “Go away, you disgust me”!!!
When the police are finally called, protesters decide to leave while shouting,
“It’s not food, it’s violence.”
And we mean: We thank the active and courageous activists.
Anyone who has taken part in any such or similar action knows that there will always be aggression, insults, and often even physical violence, but over the years we’ve gotten so “thick skin” that we do not care.
Bei the way, the voice that shouted, “go away, you disgust me” is the rage against those who hold the mirror of truth in front the face of the meat consumers in the supermarket.
Because most people know the truth, but a confrontation with it would mean that they finally have to act right and stop eating animals.
In the end, and when the activists are led out by the police, the meat-eaters will buy nevertheless their meat, but any direct action against the empire of Carnismus will lead more and more people to stop eating animals.
Posted on September 20, 2019 by Serbian Animals Voice (SAV)
No animal should suffer like this. Please watch this to the end.
There are many things we can not imagine: that about 90% of people consider the life of a dog more valuable than that of a sheep.
Paul McCartney said, “If the walls of slaughterhouses were made of glass, no one would eat meat.”
The walls have been made of glass for a long time. With the undercover investigations, with the reports that even come in public television channels or newspapers. With the demos against slaughterhouses, with the mobilization of the mass resulting from successful petitions, such as “end the cage age”…
And yet: the consumption of meat increases, the animals are transported for days or weeks to death, meat remains cheap, the meat mafia goes richer.
Many say that’s capitalism.
But in the countries of the so-called real socialism, there has also been mass animal husbandry under dire conditions.
Exploitation and cruelty seem to be the basic moral of any system.
If we take into account that the production moral of capitalism is: For what purpose can I use animals? How and to what extent can animals help increase my profit? then we come to the conclusion that the change in meat consumption will not (or not primarily) come from the masses, but from above, that is from the system.
We have recently experienced the sensational entry of the “Beyond Meat”. Everyone talks about it, and many well-known and recognized animal rights organizations warmly recommend it.
Many have tried it, out of curiosity or conviction, many only want Beyond Meat, others will follow, at least for the moment it is seen as a sensation in restaurants; but it does not really matter. The result counts.
And the result is…“the stock’s explosive 136% move higher since the May 2 2019 initial public offering”.
As the vegan products evolve, so too does the conscious wine and consumption of the mass.
Of course, this is also a capitalist product that subjecst to the usual capitalist rules, but with one important difference: the company that prizes it does not participate in the daily millionfold murder, which overshadows in cruelty, rudeness and cowardice all the terrors even of the world wars.
People will never stop seeing a value in their use of animals.
That was 500 years ago, today is the same, only extremely worse.
The original moral strength of capitalism was the usefulness of people’s attitude. Through battles, sacrifices and laws, human animals have achieved a (relatively) decent standard of living, and especially formal rights.
Animals are still subject to usability in today’s capitalist system. The pig, the cow, the sheep is not an animal. The system treats them just like a machine in a factory.
So if we want to abolish (or at least reduce) slavery and animal exploitation within this system, we have to play with its rules, we need giving capitalism the opportunity to earn money on vegan meat.
“LYNX”: “Beyond Meat without question has wracked up several big partnership deals this year in the fast-food space. From one with Dunkin’ Brands (DNKN) for a sausage breakfast sandwich to faux chicken at Yum! Brands-owned Kentucky Fried Chicken (YUM) , Beyond Meat has shown it’s moving aggressively to expand distribution”.
Yes! Of course, it is paradoxical and even unorthodox for people with a pronounced anti-capitalist ideology, if we support this system on an equal footing. On the other hand, it is even more paradoxical that the left has not been providing support or education for vegan ideology for decades, which we actually would have expected from the left, because it corresponds to their ideals that say, “The struggle for social justice is also a fight against the destruction of our environment and the brutalization of man against the animals”.
As much as these videos reflect our forces and hopes for a better world for animals, so honestly we have to say that there is a change in sight, we notice it on many levels of life.
Under our fight, which goes on and harder, has already brought many good results.
Hope, courage, fight is our ideology. And our practice.
Posted on September 19, 2019 by Serbian Animals Voice (SAV)
“The well-known pain in my chest is back, I can just walk, they can not.”
(Jo-Anne McArthur, photographer and animal welfare investigator)
Activists who exposed animal cruelty to the largest pig farm in France were TROUBLED.
What activists experience when they discover animal agony, you can see in the video!
This is how an activist describes the action in this slaughterhouse:
“The last days I hadn’t found any words for everything that happened, I tried several times to write this post and then deleted the lines again.
Five days ago I participated in the mass action of civil disobedience #OccupyCarrefourand we peacefully occupied one of the largest pig farms in France.
Together with other activists i had my neck chained to the bars of the cages where the pigs are trapped, while other activists documented the terrible conditions to make it available to the public.
We were subjected to the same violence as the animals are every day, we were pushed and beaten by the farmers and I was even hit in the face with an iron bar.
People who use violence against animals on a daily basis do not shy away from violence against humans. While i was chained at the same height as the pigs, I had to look into their eyes the whole time and could hear their screams. But I also had to look into the eyes of my friends – full of fear and grief.
We had to experience what it’s like to be trapped there and were helplessly at the mercy of this violence just like the animals. The other activists tried to protect us with their bodies, but nobody protects the animals.
A young farmer even threatened to shoot us, there was so much hatred in the eyes of these people. We were lucky to be able to leave this cruel place alive again, but the animals are in captivity all their lives and are killed in the end.
Imagine what it is like to be locked up in a small cage for the rest of your life, where you can’t even turn around. Imagine what it’s like when your babies are taken away shortly after birth and you never see them again.
Imagine what it’s like when you can’t run away from violence, when you can’t even try to save your own life.
The animals are born in this hell, they don’t see daylight or sunlight all their lives, they don’t get fresh air and they just vegetate until their day of execution. Humane agriculture or humane killing does not exist in reality.
Let us make conscious choices and end systematic exploitation.
Such cruel conditions are even permitted by law and the police monopolize the use of force that is applied against the people who oppose this system. Police violence and repression thus affects the wrong people, who are free to denounce the bearer of a message instead of responding to the message itself and changing something.
The consumption of dead animals and animal products is not only morally reprehensible, but also ecologically unacceptable as it contributes significantly to the climate – consuming huge amounts of water and energy.
Next time you buy meat or animal products, think of her face. Think of their fate and the suffering they have experienced. Think of the life they could never live just because of your taste. In today’s society, eating meat is no longer a necessity, but a decision. A decision for violence, indifference, suffering and death.
And a decision against compassion, love, respect and freedom. Is this really what we as human beings want to stand for?
The only thing this industry fears so much is the truth and the truth is what we will reveal. Just because something is legal, does not mean it is also right. If there is a law to legitimize and legalize cruelty to animals, exploitation, oppression, discrimination and environmental destruction, then it is our moral duty to disregard these unjust laws.
When injustice becomes accepted, resistance becomes an obligation!
Please reconsider your decisions in the future, you have at least three choices a day. Do not apologize, do something! Become active and speak for the animals, they cannot speak for themselves”.
There’s nothing to comment on, just a lot to think about, and it’s best to make your decision here and today to stop cooperating with this fascist system of exploitation.
This is the meat and milk industry.
It’s time to finish it.
We thank the brave activists very much for their civil courage.
Posted on September 18, 2019 by Serbian Animals Voice (SAV)
Because we humans have raised ourselves to the pyramid of creation, we take every right in relation to animals to enslave, slaughter and eat them.
This also includes dogs and cats for China and some other Asian countries.
Recently, there have been heated discussions and even struggles in the circles of animal rights activists.
Some, those with the pet protection mentality, say: “Yes, it is terrible to eat pets, they are more sensitive than others, they are the best friend of man living with people …”
The others say: “Why should we rescue the dogs and eat the pigs? The slain pigs are smarter than dogs and at least as friendly, playful and trusting as dogs are when we let them.” Both arguments are wrong, because it means: If death, then for all! that is justice”.
Although people might have a right to their opinions, it does not follow that their opinions are correct. Especially when it comes to ethical issues.
Regarding the debate of dog food in general, it seems that not the killing is criticized but only the torture.
However, there are a few things to note when it comes to the difference between slaughter and slaughter:
First, there is a crucial difference between the slaughter of animals in slaughterhouses and the private, amateurish slaughter of dogs on the street. While slaughtering animals in abbatoirs is wrong, dissecting a live dog is even worse and deserves special criticism.
Secondly, the rationalization of dog food can not be confirmed by legitimizing the eating of meat in all countries, because it is an argument based on the wrong ethical basics.
And that, for one simple reason: if something wrong is legitimized, it must not be broadened and tolerated at all levels.
For us, the animal rights activists the fight against the atrocities in the slaughterhouses does not stop in pigs, cows, sheep, chickens, but extends to ALL slaughterhouses and slaughter practices of the world.
And even small successes in this direction are in danger of relapsing, when cruel folkloric idiosyncrasies, primitive traditions, and miserable cultural heritage are permitted by corrupt and demagogic politicians.
A cultural practice can be immoral, although it seems immensely logical to its practitioners. This applies to both the Chinese and the non-Chinese.
There is no human meat food culture, all the food cultures on the basis of meat in the world do not represent moral practices.
If U.K actually annulled the prohibition of dog meat internally, that would only prove a pseudo cultural tolerance, a cheap demagogy for “cultural” dog eating, motivated in the reality by their absolute indifference to the suffering of animals; of slaughter animals and domestic animals.
Posted on September 17, 2019 by Serbian Animals Voice (SAV)
Chimelong Ocean Kingdom, China is considered the largest aquarium in the world and opened in 2014.
This huge factory also includes a full theme park with rollercoasters and co and a walk-in underwater observation dome.
The aquarium should have cost the equivalent of about 2.4 billion euros.
Nine Russian orcas were first introduced at Chimelong Ocean Kingdom Park in 2017, and at least two more entertainment venues will open in the next few years, the park said.
On July 10, 2017, six dolphins, one male and five female, were transferred from Japan to Qinhuangdao Lertao Ocean Kingdom
This dolphin female lies on a dry cloth, his eyes exposed to the bright, artificial light. She had just been flown from Japan to China when the picture was taken, and she looks exhausted and miserable.
Brain sick people are gathered around her, taking pictures and touching her backs.
These poor wild dolphins are dragged out of the water in Japan, taken to an airplane, hung there simply, with no water at terrible noise and stuffy, and those who survive it then end up in a Chinese “seaworld” for the amusement of the Chinese.
Incidentally, the second largest aquarium in the world is in Portugal.
Oceanario de Lisboa, Lisbon, Portugal was created as part of Expo98.
João Falcato, CEO of Oceanário de Lisboa, says: “We are honored that our visitors continue to value our work and mission to protect the oceans. Thanks to our large and dedicated team we can offer you a unique and unforgettable experience. Twenty years after the inauguration, it is a source of pride and motivation to continue to promote the sea, if you consider it the best aquarium in the world. “
By the way, the operators call it “for the protection of the oceans” (!!)
One of the largest aquariums in Europe is in Spain
My comment: It may not be known to many that the largest animal parks that still harbor whales are in Europe.
Why are there laws in Europe that are supposed to protect animals?
Nowhere else is the profit with animals made so much as in the entertainment industry!
Obviously, Europe is not only the largest meat producer in terms of factory farming, but with huge animal parks, whales and dolphins make a huge profit in Europe.
A shame for a continent that wants to assert itself progressively in education, enlightenment and animal welfare !! And that is being financed with taxpayers’ money.
But after the worldwide and strong protests, even the biggest aquarium industrialists get into trouble. We stay active and alert!
Serbian Animals Voice (SAV) 