Kenya: Donkey Slaughter Industry Exposed – Take Action Now !


A PETA Asia investigation uncovered horrific abuse in Kenya’s donkey slaughter industry, which exists only to meet China’s demand for ejiao, a traditional Chinese medicine.

Workers cruelly beat donkeys before they’re taken to the abattoir to be slaughtered – all so that their skin can be boiled down to make the gelatine used for ejiao.

Many donkeys are transported to these facilities by lorry – forced to endure a gruelling trip that can take several days, during which the animals are deprived of both food and water.

Eyewitnesses found dead donkeys who hadn’t survived the torturous journey abandoned outside an abattoir. One donkey on a lorry appeared to be injured and was unable to stand up. Workers dragged her out, dumped her at the facility’s front gate, and kicked her.

Mark, we believe this cruelty must be stopped. Do you agree?

If so, please urge Kenya’s cabinet secretary for agriculture to ban all donkey abattoirs:

Send Your Message

Thank you for your compassion.


Margarita S

Industrial livestock will collapse


By 2030, food production will undergo radical change. The “RethinkX think tank” anticipates dramatic changes especially in meat production.

The think tank expects that food produced on a herbal and microbiological basis over the next ten years will gain huge market shares – and that traditional meat and milk production will face equally great losses. That’s why the number of cattle in the US will halve by 2030, forecasters predict in their analysis “Major disruption in food and agriculture in the next decade”.

Sales of the beef and dairy sector, amounting to around US $ 400 billion at present, will at least be halved by today’s price levels, according to the forecast.
At the same time, production costs in conventional agriculture will double. The lower demand for agricultural goods will lead to a depreciation of agricultural land by 40 to 80 percent, because the demand for vegetable raw materials is falling.

Tony Seba, co-founder of RethinkX and one of the authors of the report, sees several developments that overlap and reinforce each other. Seba sees technological developments such as “precision fermentation” (exact fermentation) and a new production model, which he calls “food-as-software”, as the most important driver.

This would dramatically reduce the cost of protein production and increase quality.

By “precision fermentation” he means processes that allow microorganisms to be programmed to produce almost any complex organic molecule. The costs of these new procedures have fallen exponentially in recent years.

By 2025, they could drop to less than $ 10 per kilogram.
By 2035, they would be five times and ten times cheaper by 2035 than classical animal proteins.


The study predicts a “creeping death” for classical animal processing. Product for product, which hitherto comes from cows, will be replaced by alternatives that are cheaper and of better quality. The drastic conclusion is that “industrial livestock will collapse long before modern technologies produce the perfect cellular steak at a competitive price.”

And here’s the sensation: Nestle starts with veggie hack

Incredible Burger is followed by Incredible Hack. The world’s largest food company Nestlé continues to hunt for Beyond Meat. The pressure of competition is growing. The latest hype on plant-based meat substitutes even Nestlé Professional serves from October 2019 with a new product.

Nestlé therefore wants to expand its meatless meat business. “We have a long list of products that we want to introduce,” said Germany boss Marc-Aurel Boersch at Media Day of the billion-dollar group in Frankfurt.

The Manager Hubert Stücke has to think for a long time. “I am now 35 years at Nestlé. Over the years, however, I have rarely experienced such dynamics in a single product, ” says the manager from the board of the German national company of the world’s largest food manufacturer. “Maybe with the 5-minute terrine or the Nescafé cappuccino.

“The demand is huge. In the short term, we have extended production by one additional shift, ” said Garden Gourmet Marketing Manager Christian Adams.


For more…at:


My comment: Recently, we mentioned an approach about how to greatly and effectively reduce meat consumption (

If a competition does not take place among giants then it would be hard to very hard to expect this change based on the consumer’s decision.
This argument seems to work.

Capitalism becomes active only where there is profit.
The reason why Nestlé and other companies market the vegan range is not the love of animals.
As in the past, hatred of animals was not the reason for the sale of animal products.
The profit always decides in the caritalistic economic system.

Now Nestlé has to keep up, as Beyond Meat is already making huge profits with its Veggi steak.
Nobody has anything against the fact that the manufacturers make profit with it.
We also win, because this will be a positive result against meat consumption.
This is called a win-win situation.
What is offered on the market, the consumer buys.

However, there is a risk that the giant Nestlè wants only to ruin the – in comparison – small company Beyond Meat, and therefore increases just as invasively to market competition.
And may be, once it’s done, Nestlè returns to selling animal products.

I desided for the purchase of Beyond Meat.
Finally, one can not forget that Nestlé steals the water in Africa and sells it dearly.

Best regards to all, Venus


22/9 – Happy ‘World Rhino Day’.


Happy World Rhino Day – if only they could enjoy the day without fear of poaching and killing !

Announced by the World Wildlife Fund-South Africa in 2010 to celebrate World Rhino Day on 22 September every year, the event took off on a global scale both on online and offline platforms when Lisa Jane Campbell of Chishakwe Ranch in Zimbabwe and founder of Annamitici joined hands with creative director Rhishja Cota


USA: Ohio College to Slaughter 9 Lambs and then Feed them To Students.

Antioch College in Ohio plans to slaughter nine lambs it used as “lawnmowers” and feed them to students in the dining hall.

Please urge the school to send these animals to a reputable sanctuary and inform students of the benefits of vegan eating instead.

Take Action Here:






Spain: medieval animal abuse practices!



Images recorded with a camera hidden by Animal Equalia, show the wild abuse of animals in a slaughterhouse in Madrid.

Another example of what the industry considers “exceptional”, but that really happens every day everywhere. The “animal welfare” of advertising is nothing but covert abuse.


The lambs go in line. They resist death, but there is not much to do. An operator jumps on them to accelerate the chain. In another part, several sheep are thrown into the air. Metal doors are slammed shut. Blood.
These are some of the images recorded with a hidden camera in a slaughterhouse in Villarejo de Salvanés, in the Community of Madrid.


The company had the Halal certificate until the beginning of 2019. This means that, within the same slaughterhouse, lots are made when sacrificing the animals: depending on the client, they are stunned or not (when the Islamic rite is followed).

During this year, all animals without exception of Cárnicas Salvanés SL had to have been stunned to avoid unnecessary suffering.

David Herrero, spokesman for the organization Animal Equality, explains to the Public that, although it cannot be generalized, this is an example of how community regulations are breached in slaughterhouses in Spain. So, it is not the first time that Equalia manages to enter the opaque walls of the meat industry.


The diffused images show sheep that do not stand up or are sick, and are taken to the conveyor belt to enter the bleeding zone. One of them was filmed dying the night before. “It took ten hours until she was taken to the killing area,” explained Herrero.

The law contemplates that an animal that cannot walk will not be dragged or transported to the place of killing, and will be sacrificed in the same place where it is, without moving it or, of course, throwing it.


For more…at:

My comment: Almost all the media in Spain report about it, but even in Germany this hell has caused great rage among civilized people.

How has the human species degenerated so much and treats animals so primitive and sadistic still today, in the 21st century?
I have no answer but I found a good comment about it in RT, it is in Spanish but the translation was easy to do:

The comment: “Los españoles son unos malparidos (excluyendo a mi abuelo), leyendo a Fray Bartolomé de las Casas me enteré de la manera tan cruel que masacraron a los naturales de América, se estima que el genocidio mas grande en la historia de la humanidad lo realizaron estos degenerados.
Solo en ese país podían nacer las corridas de toros, las peleas de gallos, las cruzadas y la Inquisición”.

Translation: The Spaniards are spoiled (excluding my grandfather), reading Fray Bartolomé de las Casas I learned in such a cruel way that they massacred the natives of America, it is estimated that the greatest genocide in the history of mankind was made by these degenerated.
Only in that country could bullfights, cockfights, crusades and the Inquisition be born.

Best regards to all, Venus


The animal rights movement is getting stronger




New Zealand. In New Zealand, animal rights activists have stood in front of a meat shelf and thus blocked access to the goods. They blocked the shelf so customers could not buy meat. The vegan activists protested completely in black and taped their mouths shut. In addition, they held signs saying, “Stop eating animals” or “It’s not food, it’s violence.” Only the police were able to escort the troops from the supermarket.

A member of the DirectAction Everywhere group filmed the action.

The video is now on YouTube:



In the video, a man is heard saying angrily, “Go away, you disgust me” !!!

When the police are finally called, protesters decide to leave while shouting,

“It’s not food, it’s violence.”


And we mean: We thank the active and courageous activists.



Anyone who has taken part in any such or similar action knows that there will always be aggression, insults, and often even physical violence, but over the years we’ve gotten so “thick skin” that we do not care.

Bei the way, the voice that shouted, “go away, you disgust me” is the rage against those who hold the mirror of truth in front the face of the meat consumers in the supermarket.
Because most people know the truth, but a confrontation with it would mean that they finally have to act right and stop eating animals.

In the end, and when the activists are led out by the police, the meat-eaters will buy nevertheless their meat, but any direct action against the empire of Carnismus will lead more and more people to stop eating animals.

Then this system would cease to exist.

Without demand, no meat.

My best regards to all, Venus


Amazonia by Drone – cattle ranching accounts for 80 percent of Brazilian Amazon deforestation.

Dear Mark,

Our drones took to the skies once again, and this time we uncovered massive deforestation in the Amazon. Even more shocking? Meat production is to blame for this devastation.

The Amazon rainforest is one of the world’s treasures and likely the most important natural place on Earth. But it is being destroyed at a rate of four football fields per minute.

Why? According to the Food and Agriculture Organization of the United Nations, cattle ranching accounts for 80 percent of Brazilian Amazon deforestation.

Soy crops are another cause of deforestation in the Amazon and in other extremely important biomes, such as the Brazilian savanna. Few people know that 79 percent of soybeans are used as feed for chickens, pigs, and fish, and not for human consumption.

Destruction of the Amazon rainforest has worldwide consequences. If we don’t protect it now, the future of life on Earth will be at risk.

The good news is that you can help. The best way for everyone to help stop the destruction of the Amazon rainforest is to choose plant-based foods. It’s as easy as swapping animal products for the delicious, satisfying plant-based versions that are growing in popularity.



Lindsay Oliver
Vice President of Investigations

P.S. Mercy For Animals exists to end the greatest cause of suffering on the planet: the exploitation of animals for food. Please support all our work to help farmed animals by making a special donation today.

WAV Comment – here are some of our recent past links to the fires in Amazonia: