UK: Are you ready to try iAnimal?

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Are you ready to try iAnimal?

For the first time, you will have the possibility of joining our investigators into the world of farmed animals.

Now anyone can experience first hand what life is like for animals inside factory farms and slaughterhouses.

You will stand next to a mother pig while she gives birth for the sixth time to piglets who will soon be taken away from her. You will experience the extreme confinement of the gestation crates. You will witness the daily suffering that takes place inside a pig farm. You will be right there when they take their last breath.

I understand that witnessing their suffering is not easy, but it is necessary to know the truth behind our food industry. Sometimes it seems easier to look away, to turn a blind eye to their suffering, but today I am asking you to bear witness.

Today I am asking you to immerse yourself into the lives of farmed animals.

iAnimal is composed of 360° footage inside farms and slaughterhouses in the United Kingdom, Italy, Germany, Spain and Mexico. The project was designed specifically for virtual reality headsets. Through the lenses of the virtual reality headset, the viewer feels present in the lives of farmed pigs and gets the opportunity to witness the day-to-day realities of the animal agriculture industry. iAnimal is being made available to everyone through a virtual tour on our website and a 360° video on youtube.

iAnimal has gained support from actors such as Peter Egan from Downton Abbey and musicians such as Tony Kanal, and we hope to gain yours as well!                                                   

“To watch a poor sow, locked in a cage, unable to move or turn around, in a facility housing many others… a breeding facility. Lying in her own waste, unable to enjoy contact with her piglets other than by suckling them is both harrowing and heartbreaking. The experience places you in the facility, it is unforgettable.”

                                                                            – Peter Egan. Downton Abbey actor

To experience the journey yourself, visit

We are initiating a tour to bring iAnimal to top universities in the UK, including Oxford, Cambridge, Exeter, Manchester, Birmingham Bristol and many more . We are also bringing it to parliaments, tech conferences, and other events around the world.

By educating the public on animal abuse, we hope more people will move toward a cruelty-free lifestyle and help create a more compassionate world.

This would not have been done without people like you! Please continue to support our efforts by sharing iAnimal to help bring this project even further.

Thank you!

Toni Shephard

Exec Director – Animal Equality UK



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