“Less meat”…

 

 

…is de facto an excellent vehicle to sell MORE meat, because ‘less meat’ is an ideal hanger for advertising elements for IMPROVING the meat image: ‘eat more consciously’, ‘eat better’, ‘show respect’, ‘ biological ‘,’ ecological ‘,’ sustainable ‘etc. ”

(Helmut F. Kaplan, Austrian philosopher and animal ethicist)

Regards and good night from Venus

 

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