Serbia: ‘Stara Planina’ – The Environmental Destruction Evidence Continues to Build

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Below you will see many photographs of a nature reserve area called ‘Golema Reka’ which is located within the region of Stara Planina.  Please see our past links on Stara Planina at:

https://serbiananimalsvoice.wordpress.com/2009/08/24/240809-global-launch-of-campaign-to-save-stara-planina-animals-and-plants-international-supporters-your-individual-help-is-essential-please-copy-and-send-letter-given-in-post-below/

https://serbiananimalsvoice.wordpress.com/2009/08/09/serbia-more-major-environmental-destruction-planned-your-help-needed-to-raise-global-awareness/

https://serbiananimalsvoice.wordpress.com/2009/08/12/serbia-environmental-destruction-at-babin-zub/

https://serbiananimalsvoice.wordpress.com/2009/01/15/serbia-beautiful-environmental-region-of-serbia-to-become-ski-centre-please-read-and-take-action/

https://serbiananimalsvoice.wordpress.com/2009/06/24/serbia-please-give-your-petition-support-to-save-serbian-beautiful-river-rzav-from-government-and-industry-abuse/

A petition about Stara Planina can be signed by clicking on the following link.

Please give just one minute of your time to sign this. 

http://www.thepetitionsite.com/1/save-staraplanina-petition

Golema Reka is according to the Serbian government, allegedly, the most protected nature estate within Serbia.

Over the last few years during construction of the huge ski resort at Stara Planina, massive environmental damage has taken place at Golema Reka.  More than 3,000 hectares of very old Mountain Beech forest has been destroyed and roads have illegally been constructed through the forests – new roads constructed where according to legislation, only existing forest roads should be maintained. 

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Beautiful natural rivers and brooks have been diverted and are now routed through concrete pipework to comply with the planners wishes.  This has now led to mountain areas becoming dry; areas of the mountains that were once served by the passing rivers.  The new, man made dryness of the land has now resulted in rockslides. 

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For only two (2) months of the year will there be any remote possibility of adequate ski snow in the region of Stara Planina, but this is only if there is a temperature range of  0° C ± 2° C. – but regardless of the time of year, and including these two months mentioned, artificial snow producing equipment has now had to be purchased to make enough snow for future visitors to the resort.  There is a likely chance that with global warming,  the artificial snow making equipment may very well have to be used throughout all twelve (12) months to produce enough ski snow, which includes the ‘better’ two month natural ‘ski snow’ period !

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During the winter period 2008, for example 23rd / 24th  February, there was NO natural snow in the regions of Stara planina and Babin zub; February is a traditional Winter month when one would expect snow in a ski resort region.  It did not happen at Stara planina; so one has to question the logic behind the whole planning and management of this programme.  Stara planina is an area of outstanding natural beauty in relation to both its flora and fauna.  Any natural ‘ski snow’ season will last only two months, with the use of machines to produce enough additional ‘snow’ for visitors to ski on.  This is a project which has cost a great deal of money to construct; and for what ? – what financial costs can be attributed to a lot of permanent environmental damage as is being done here in this region ? 

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Serbian campaigners have information that allegedly, one Mr. Mladjan Dinkic, who was the President of the Ski Society of Serbia, has now resigned and gone elsewhere due to charges made regarding environmental (flora and fauna) destruction at Stara Planina.  Possibly Mr. Mladjan Dinkic is trying to avoid any current or future personal charges or prosecutions in relation to the environmental damage and construction decisions and procedures undertaken years ago in relation to the design of Stara Planina.  But quite rightly, regardless of peoples past or current involvement with the facility, campaigners are correctly calling for all parties involved to be investigated and further legal action to be taken where necessary, regardless of their past or their current involvement with the project.

Below is the charge made in relation to environmental damage at Golema Reka. Firstly written in its original Serbian, and then followed by an English translation.

Of special interest is the last paragraph, which declares that the Government representative at the public debate on the changes to the regional plan for the Knjazevac municipality, one of the areas affected by the work at Stara Planina, was one Mr. Ljubomir Jovanovic, who it is understood has since been arrested and investigated under accusations that he was engaged in the misuse of money from budgets associated with the the construction of ‘tourist objects’.

Investigations are on-going by campaigning organisations within and outside of Serbia.  Further information and photographs will be published as things continue and more information is obtained.

The charge made in relation to environmental damage at Golema Reka, which can be read below, provides full details of the rerasons why questions have to be asked about the entire history of the planning for Stara Planina.

Please take time to read the charge and to view all the pgotographs of the environmental damage being done for a ski resort which at best, will only have 2 months of natural snowfall each year.

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Serbian Original Charge

Ministarstvo unutrasnjih poslova

Ministarstvo zastite zivotne sredine i prostorno planiranje

Ministarstvo poljoprivrede sumarstva i vodoprivrede

Zavod za zastitu prirode Srbije

Predmet:  Prijava po saznanju da je u  Strogom Prirodnom Rezervatu Golema Reka na Staroj planini, najvecem zasticenom pririodnom dobru u Srbiji,  I kategorije  doslo do narusavanja i degradacije prirodnog ambijenta i odlika, unistavanje biljnih zajednica, izazivanje erozija i to zbog neplanskog izvodjenja radova na pravljenju/prosirenju  puta ka Babinom Zubu kroz strogi prirodni rezervat  Golema Reka, gde inace nisu dozvoljeni nikakvi radovi.

Strogi Prirodni rezervat Golema Reka  obuhvata autohtonu sumsku zajednicu tipa prasume koju sacinjava zajednica planinske bukve Luzulo-Fagetum serbicum, a namenjen je za ocuvanje genofonda i nalazi se u granicama zasticenog prirodnog dobra “Stara Planina” na kojoj  su  razvijene reliktne polidominantne sumske zajednice, koje izgradjuju biljne vrste endemskog i reliktnog karaktera, a kao posebno vredna podrucja  su izdvojeni rezervati kojima samo ime kaze sta zapravo predstavljaju a Zakonom o zastiti prirode je precizno definisano kakav stepen zastite im je namenjen zbog znacaja koji imaju!!! Nikakva izgradnja pa ni izgradnja puteva osim odrzavanja vec postojecih sumskih puteva nije predvidjena , cak je i zabranjeno bilo sta raditi sto moze dovesti u pitanje ocuvanje i opstanak strogog pririodnog rezervata.

Obavestavamo sve nadlezne da je tokom 2007-2008 god. radovima na prosirenju puta ka Babinom zubu doslo do narusavanja prirodnog dobra i stete po Strogi rezervat prirode”Golema reka”. Prilikom prosirenja puta izvodjac radova je nasipao zemlju, stenje i sut duz trase puta, a niz padinu pokrivenu bukovom sumom prasumskog tipa, cime je ugrozio integritet sumske zajednice i reke koja tuda tece(Golema reka).

Narusavanje biljnog pokrivaca pokrenulo je proces erozije, koji je dalje ugrozio kvalitet podloge i povrsinskih voda.

Osnovano sumnjamo da je neko od angazovanih na ovim poslovima zlonamerno premestio tablu sa obavestenjem o rezimu zastite (uklonio tablu sa nosaca, i vratio je sa druge strane nosaca, tako da se stice utisak da SRP “Golema reka” prestaje tamo gde zapravo pocinje), u cilju zbunjivanja javnosti i nadleznih inspekcijskih organa.

Osnovano sumnjamo (na osnovu cinjenice da su radovi otpoceli pre usvajanja izmena prostornih planova opstina Pirot i Knjazevac, koji su ustvari naknadno prilagodjavani  s predumisljajem , kako bi se  legalizovale nezakonite radnje ) da su radovi otpoceli bez odgovarajucih odobrenja, i da nisu sprovedeni u skladu sa vazecim planskim dokumentima u trenutku pocetka radova.

Takodje, osnovano sumnjamo (na osnovu kamiona sa drvnom gradjom primecenih na lokaciji), da se sa podrucja SRP “Golema reka” i drugih zasticenih podrucja Parka prirode “Stara planina” protivpravno sece suma i izvlaci drvna gradja, mimo nadleznosti i planova Javnog preduzeca”Srbijasume”, koje je nadlezno za staranje o Parku prirode.

Koristimo priliku da napomenemo da je izgradnja puta finansirana sredstvima Nacionalnog investicionog plana, a da je predstavnik Vlade na javnoj raspravi o izmenama prostornog plana opstine Knjazevac bio LjubomirJovanovic, kasnije uhapsen i pod istragom, pod optuzbom da je umesan u pronevere novca iz NIP u vezi sa izgradnjom turistickih objekata.

** ENGLISH TRANSLATION ** (below) bold and underline added where cosidered necessary.

Subject:

Filing a report after receiving information that in the strict Nature Reserve “Golema Reka” in the region of Stara Planina, largest protected Nature estate in Serbia of the I category, the disturbance and degradation of the natural surroundings and its characteristics has already taken place, including the destruction of plant communities, induction of erosion due to the unplanned execution of road construction/widening towards Babin Zub through the strictest Nature Reserve “Golema Reka”, where otherwise no construction or other human activities are allowed.

 The strict Nature Reserve “Golema Reka”  encloses the primeval  autochtonous forest community of  Mountain Beech Luzulo-Fagetum serbicum, with the purpose of  protecting the gene fund and is within the borders of the of the protected estate Nature Park “Stara Planina” on which survive relict, polydominant forest communities, composed of plant species of endemic and relict charactreistics and as specially valuable regions are designated as reserves, their names describing what they actually represent and are thus protected according to the laws dealing with Nature Protection in which it is precisely defined what degree of protection is offered due to their significance!!!

No construction, including that of roads is expected, except the maintainance of existing forest roads and it is forbidden to undertake any activities which may endanger and question the survival of these Nature reserves.

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We inform all officials that in the years 2007-2008, during the widening of roads, towards Babin Zub, the disturbance of the Nature estate resulted, including damage in the strict Nature Reserve “Golema Reka”. During road widening, the contractor spilled soil, rocks and debris along the road track as well as down the adjacent slopes covered with beech forests of the primeval type, thus threatening the integrity of the forest community, including the river flowing through (Golema Reka, meaning “Huge River”).

Disturbance of vegetation cover initiated the process of erosion which consequently threatens the quality of substrate and surface waters.

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We have reason to doubt that somone engaged in the described activities purposely, with evil intentions, moved the sign which informs about the degree of protection offered to this region  (moved the sign from the posts, returning the sign backwards so that it looks as if the Reserve “Golema Reka ends where its boundries should actually begin) solely with the intention of confusing the public and inspection officials.

We also believe not without reason (according to the fact that the works started before the change of the regional  regulatory plans for the Pirot and Knjazevac municipalities , these being changed afterwards, with the intention to legalize afterhand these illegal operations) that the works began without proper permissions and were not processed in accordance to the valid plan documents  at the time of the onset of activities.

We also have reason to doubt (witnessing the presence of trucks with lumber at the location), that from the region of the strict Nature Reserve “Golema Reka” and other protected areas of the “Stara Planina” Nature Park, trees are unlawfully cut and the lumber hauled out, avoiding the officials and violating the lumbering plans of the company “Srbijasume” (SerbiaForests) which is the official guardian of  the Nature Park “Stara Planina”.

We take the opportunity to mention that the construction of the road is financed from the budget of the National Investment Plan and that the representative of the Government at the public debate on the changes in the regional plan of the Knjazevac municipality was Mr. Ljubomir Jovanovic, later arrested and investigated under the accusation that he was engaged in the misuse of money from the above mentioned budget , all connected with the building of tourist objects.

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Photographic Evidence:

** Photographic Evidence – First Set (Above and Below)

– Nature Reserve “Golema Reka” ** 

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xxxxxxxxxxxxxxxxxx  xxx  xxxxxxxxxxxxxxxxxxxxxx xxx  xxxxxxxxxxxx

** Photographic Evidence – Second Set (Below) ** –

The region of Babin Zub, and include destruction of plant communities, induction of erosion due to the unplanned execution of road construction/widening towards Babin Zub through the strictest Nature Reserve “Golema Reka”, where otherwise no construction or other human activities are allowed.

Photographs taken on 23rd/24th February 2008.

Mid February – the time for Winter snows and skiing !

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India (Vasai): Lots of Pups Desperately Need Homes – Can You Help ?

INDA0001

 

 

 

 

Please help these pups. I have suggested to get the mother sterilised, but that can happen only after a month or so. The pups were born around 22 July, so are 1.5 months old, and can be adopted.

Anyone interested please reply to- shahcharu76@yahoo.com or clover.daniels@gmail.com

Charu

http://www.tails-ida.com/

efforts may fail, but do not fail to make an effort!

“Monitor alone uses more than half of computer’s total power. I choose to switch off the monitor everytime I take a break.”

www.petadoptionmumbai.blogspot.com

www.straysadopted.blogspot.com

Animals and humans suffer and die alike. …the same pain, the same spilling of blood, the same stench of death, the same arrogant, cruel, and brutal taking of life. 

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From: clover daniels <clover.daniels@gmail.com>
Subject: Pups need a home desperately!
To: shahcharu76@yahoo.com, clover.daniels@wnsgs.com, clove_ann83@yahoo.com
Date: Wednesday, 2 September, 2009, 8:14 PM

Hi,

On 22nd July 2009, this little stray dog littered 6 puppies right near my door. She had no where else to litter them because she knew they all would die.

I live in Vasai & I’ve been feeding this dog right from the time she entered my compound (it’s been nearly a year now). She’s frail & feeble, scared & frightened.

Last year, when she littered, our Society watchman took all her pups & threw them in a Sewage Drain (Nala). She somehow managed to rescue herself, but her pups died.

So this year, she littered just outside my house & right from day 1, I’ve been fighting all odds & ends to save these pups from the cruel hands. After 2 weeks or so, when these pups opened their eyes, they were taken away from their mother. I knew my neighbors were involved in this heinous act because they feel that by keeping these pups in the building, Swine Flu will spread to everyone. They constantly have fights with me & my dad, they ask us to put on masks, put masks for the pups & even my own dog (I have a Stray at home as well). Just because we are tenants there, we don’t want to get into any arguments.

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When these pups were separated from their Mother, I was Shocked!!! I didn’t know where to go & search them. I somehow got information & found all 6 of them. I again bought them to my place. But when I went to work the next day, they were taken & brought down in the Garden. One of the pups (light cream in color) died as he was run over a car. The 2nd pup (black in color) was hit by a bike & limps while walking (he’s the youngest & the cutest).

Everyday when I come home from work, I check if all of them are fine because anytime, these Society people can do anything to them..I’m all the time worried & tensed about their safety. Even the children in our society treat these pups like Soft-Toys, they pull their ears, pull their tail and all..

Requesting people to please come forward & give these pups a home & Im sure you’ll be Blessed.

Thanks,

Clover Daniels

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India: 2 YR OLD POM FOR ADOPTION IN MUMBAI

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———- Forwarded message ———-
From: Sanam Karunakar sanam.rabadi@gmail.com

2 YR OLD POM FOR ADOPTION IN MUMBAI…. pls forward to all ur contacts. thanks

Thank you for your response..
I am located in malad..
Nimbus is a 2 yrs old,neutered, male Pomeranian.
And attached is a  pic of him.

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Anyone interested in adopting Nimbus pls email : soumyadipa2108@gmail.com

Thanks & Regards
Nigil


Best Regards,

Sanam Rabadi Karunakar
Canine Behaviorist (UK)
www.perfectpooch.co.in

India (Bangalore): Get All Mushy for ‘Mushy’

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From: aparna bhatt <aparnabhatt123@gmail.com>
Subject: Mushy : Ready to be Collared
Date: Thursday, 3 September, 2009, 10:27 AM

Name : Mushy
 

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Colour : Brown with a white tipped tail

Sex: Female

Age: 2 months

Current Home: Bangalore

Medical details: Vaccination ongoing , dewormed
Temperament: Loving , playful, happy all the time

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Open your heart and your home to a dog who needs help, they really do show their appreciation for the rest of their life!!!

So if you want Mushy to be your best friend for life, do get in touch with

Poornima Desai – 09880563690 .

Alternatively , you can also call Aparna Bhatt(09742322280)

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Global: Did You Enjoy Your Meaty, Sunday Lunch ?

For those who still enjoy a meaty, Sunday lunch.

If you eat it, then at least watch the suffering you are causing !

If you only watch one, then watch the ‘lambs’ – all waiting for death whilst others are slaughtered above their heads. 

You can sense their fear by the body motions; or lack of !  They all want to get out, they are petrified.   Meat stinks !

Want to watch a “humane” slaughterhouse vid? **Warning graphic images**
[ http://www.youtube.com/watch?v=bCcUV-Yg-bc ]
All this is legal in the US

Matadero de corderos – Lambs slaughterhouse | Investigación de Igualdad Animal – Animal Equality investigation
[ http://vimeo.com/5632402 ]

Site by Animal Equality (Spain)
[ http://www..mataderos.info ]

Rabbit slaughterhouse
[ http://www.vimeo.com/5631948 ]

Pig slaughterhouse
[ http://www.vimeo.com/album/21568 ]

Cow slaughterhouse
[ http://www.youtube.com/watch?v=TAnBH2Waixc  ]

Animal Aid (UK) 32 page Report – The “humane” slaughter myth
[ http://www.animalaid.org.uk/images/pdf/slaughterreport.pdf ]

Link to ritual slaughter footage of cows in a French slaughterhouse:

https://serbiananimalsvoice.wordpress.com/2009/09/02/france-video-footage-inside-a-french-abattoir-kosher-slaughter/

https://serbiananimalsvoice.wordpress.com/2009/09/02/usa-ap-exclusive-video-shows-chicks-ground-up-alive/

 

 

USA: Pfizer Agrees Record Fraud Fine

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Pfizer agrees record fraud fine

Source:  http://news.bbc.co.uk/1/hi/business/8234533.stm

US drugmaker Pfizer has agreed to pay $2.3bn (£1.4bn) in the largest healthcare fraud settlement in the history of the Department of Justice.

It follows the firm being found to have illegally promoted four drugs as treatments for conditions different to those which regulators had approved.

A subsidiary of the firm pleaded guilty to misbranding drugs “with the intent to defraud or mislead”.

US officials said Pfizer would have to enter a corporate integrity agreement.

It will be subject to additional public scrutiny by requiring it to make “detailed disclosures” on its website.

Pfizer’s general counsel said: “We regret certain actions taken in the past, but are proud of the action we’ve taken to strengthen our internal controls.”

Acting US attorney for the District of Massachusetts, Mike Loucks said that “the size and seriousness of this resolution, including the huge criminal fine, reflect the seriousness and scope of Pfizer’s crimes”.

The company faces a criminal fine of $1.195bn and a subsidiary company of Pfizer – Pharmacia & Upjohn – will forfeit $105m.

The remaining $1bn fine was levied to resolve the allegations under the civil False Claims Act.

Four drugs

The civil settlement also relates to allegations that Pfizer paid bribes and offered lavish hospitality to healthcare providers to encourage them them to prescribe four of the company’s drugs.

These were Bextra, an anti-inflammatory drug, Geodon, an anti-psychotic drug, Zyvox, an antibiotic and Lyrica, an epilepsy treatment.

The investigation was trigged by allegations made by six whistleblowers. They will receive $102m of the civil fines paid by Pfizer.

“Although these types of investigations are often long and complicated and require many resources to achieve positive results, the FBI will not be deterred from continuing to ensure that pharmaceutical companies conduct business in a lawful manner,” said Kevin Perkins, FBI assistant director, Criminal Investigative Division.

The pharmaceutical firm said earlier this year that it would pay the fine “to put issues that diminish trust behind us”.

Pfizer reported a 90% drop in profit to $268m in the fourth quarter of 2008, because of the $2.3bn legal settlement, indicating that the company was aware they would be paying this sum before the terms of the deal with the Department of Justice were announced.

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USA: AP Exclusive: Video Shows Chicks Ground Up Alive

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http://www.google.com/hostednews/ap/article/ALeqM5iPz9o8x-bLqc-OwmcMPoaeJvlswQD9AECGVG0

AP Exclusive: Video shows chicks ground up alive

By FREDERIC J. FROMMER (AP) – 1 day ago

WASHINGTON — An undercover video shot by an animal rights group at an Iowa egg hatchery shows workers discarding unwanted chicks by sending them alive into a grinder, and other chicks falling through a sorting machine to die on the factory floor.

Chicago-based Mercy for Animals said it shot the video at Hy-Line North America’s hatchery in Spencer, Iowa, over a two-week period in May and June. The video was obtained Monday by The Associated Press.

Hy-Line said in a statement it has started an investigation “of the entire situation,” adding that it would have helped their investigation “had we been aware of the potential violation immediately after it occurred.”

The video, shot with a hidden camera and microphone by a Mercy for Animals employee who got a job at the plant, shows a Hy-Line worker sorting through a conveyor belt of chirping chicks, flipping some of them into a chute like a poker dealer flips cards.

These chicks, which a narrator says are males, are then shown being dropped alive into a grinding machine.

In other parts of the video, a chick is shown dying on the factory floor amid a heap of egg shells after falling through a sorting machine. Another chick, also still alive, is seen lying on the floor after getting scalded by a wash cycle, according to the video narrator.

Hy-Line said the video “appears to show an inappropriate action and violation of our animal welfare policies,” referring to chicks on the factory floor.

But the company also noted that “instantaneous euthanasia” — a reference to killing of male chicks by the grinder — is a standard practice supported by the animal veterinary and scientific community.

According to Mercy for Animals, male chicks are of no use to the industry because they can’t lay eggs and don’t grow large or quickly enough to be raised profitably for meat. That results in the killing of 200 million male chicks a year.

The United Egg Producers, a trade group for U.S. egg farmers, confirmed that figure and the practice behind it.

“There is, unfortunately, no way to breed eggs that only produce female hens,” said the group’s spokesman, Mitch Head. “If someone has a need for 200 million male chicks, we’re happy to provide them to anyone who wants them. But we can find no market, no need.”

Using a grinder, Head said, “is the most instantaneous way to euthanize chicks.”

Hy-Line says on its Web site that its Iowa facility produces 33.4 million chicks. Based on that figure, Mercy for Animals estimates a similar number of male chicks are killed at the facility each year. Hy-Line did not comment on that estimate.

Mercy for Animals says it will call on the nation’s 50 largest grocery chains to include labels on their eggs that say, “Warning: Male chicks are ground-up alive by the egg industry.”

Head called that proposal “almost a joke,” saying the group had no credible authority, and had questionable motives. “This is a group which espouses no egg consumption by anyone — so that is clearly their motive.” The video does in fact end with a call for people to adopt a vegan diet, which eliminates all animal products — meat, eggs or dairy.

Nathan Runkle, executive director of Mercy for Animals, said most people would be shocked to learn that 200 million chicks are killed a year.

“Is this justifiable just for cheap eggs?” he said.

As to more humane alternatives to disposing of male chicks, Runkle said the whole system is inherently flawed.

“The entire industrial hatchery system subjects these birds to stress, fear and pain from the first day,” he said.

On the Net:

Mercy for Animals video: http://www.mercyforanimals.org/hatchery

Hy-Line International: http://www.hyline.com/

http://www.mercyforanimals.org/hatchery/

Thrown, dropped, mutilated, and ground-up alive. This is the shocking reality faced by hundreds of thousands of chicks each day at the world’s largest egg-laying breed hatchery – Hy-Line International in Spencer, Iowa.

New hidden camera footage obtained at this facility during a Mercy For Animals undercover investigation gives a disturbing glimpse into the cruel and industrialized reality of modern hatcheries.

The warm, comforting, and protective wings of these newly hatched chicks’ mothers have been replaced with massive machines, quickly moving conveyor belts, harsh handling, and distressing noise. These young animals are sorted, discarded, and handled like mere cogs in a machine.

For the nearly 150,000 male chicks who hatch every 24 hours at this Hy-Line facility, their lives begin and end the same day. Grabbed by their fragile wings by workers known as “sexers,” who separate males from females, these young animals are callously thrown into chutes and hauled away to their deaths. They are destined to die on day one because they cannot produce eggs and do not grow large or fast enough to be raised profitably for meat. Their lives are cut short when they are dropped into a grinding machine – tossed around by a spinning auger before being torn to pieces by a high-pressure macerator.

Over 30 million male chicks meet their fate this way each year at this facility.

For the surviving females, this is the beginning of a life of cruelty and confinement at the hands of the egg industry. Before even leaving the hatchery they will be snapped by their heads into a spinning debeaker – a portion of their sensitive beaks removed by a laser. Workers toss and rummage through them before they are placed 100 per crowded box and shipped across the country.

The callous disregard for animal welfare at this facility is not isolated. In fact, the conditions documented during this investigation are completely standard and acceptable within the commercial egg industry. Referred to by Hy-Line corporate leaders as mere “genetic products,” these chicks are treated just as they are viewed – as inanimate objects, rather than the sentient creatures they are.

Egg producers have gone to great lengths to hide their cruel practices from consumers. Grocery aisles from coast-to-coast are stocked with egg cartons featuring idyllic images of free-roaming hens and crowing roosters. These deceptive marketing gimmicks conceal the cruel and violent nature of industrial hatcheries and egg factory farms.

Consumers have a right to know the truth behind egg production.

Citing the troubling findings of this investigation, Mercy For Animals is calling on the nation’s 50 largest grocery chains to require that all eggs sold in their stores bear a label reading, “Warning: Male chicks are ground-up alive by the egg industry.”

Hopefully, armed with the sobering truth, consumers nationwide will be able to make informed and compassionate food choices.

Driven by consumer demand, the egg industry will continue to exploit, abuse, and kill day-old animals as long as doing so remains profitable. Empowered consumers can put their ethics on the table by choosing kindness over cruelty at each meal by adopting an animal-friendly vegan diet.