MFA Gets Results From McDonald’s Campaign.

MFA 2

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serbia appeal 11 sept

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Dear Mark,

A lot has happened this week with McDonald’s—one of the largest fast-food chains in the world—and thanks to your support, MFA has been at the forefront of these developments.

On Wednesday, McDonald’s publicly announced its commitment to going 100 percent cage-free for its U.S. and Canadian egg supply chains. This landmark change will spare nearly 8 million birds each year from a life crammed in cages so small they can’t freely walk, spread their wings, nest, or engage in other basic natural behaviors. While cage-free doesn’t mean cruelty-free, it represents progress.

This major shift didn’t happen on its own. For years, MFA and other organizations have campaigned to make this day a reality. Over the years, MFA has conducted investigations at multiple McDonald’s egg suppliers in both the U.S. and Canada, documenting the horrific animal cruelty and severe neglect inherent in confining birds in barren cages. Our hidden cameras exposed birds suffering from open wounds, carcasses left to rot in cages, and other sickening findings.

MFA’s campaign to convince McDonald’s to stop confining egg-laying hens in cages included more than 200,000 consumer signatures on our online petitions and the support of animal-friendly celebrities, including Ryan Gosling, Zooey Deschanel, Emily Deschanel, and Alicia Silverstone.

With its cage-free egg announcement, McDonald’s has demonstrated not only that it’s able to drive important change for animals, but also that it’s listening to consumers’ growing concern about the treatment of animals used for food.

While we celebrate McDonald’s progress in reducing the suffering endured by egg-laying hens, there is still work to be done. Now is the time for the fast-food giant to take meaningful steps to also reduce the cruelty endured by the birds killed for its Chicken McNuggets.

Nothing could make this fact clearer than the criminal animal cruelty charges brought yesterday against the owners of a McDonald’s Chicken McNuggets supplier farm after an MFA investigator exposed them beating and stabbing chickens using a spiked club, and standing on the birds’ heads and pulling their wings or bodies to break their necks.

MFA is calling on McDonald’s to swiftly adopt meaningful animal welfare policies to end many of the worst forms of cruelty to “broiler” chickens—those raised and killed for meat. Specifically, MFA is calling on McDonald’s to end selective breeding of birds for rapid growth and to shift to slower-growing breeds of birds to prevent health problems related to accelerated growth; provide birds with more space, clean litter, access to natural light, and environmental enrichments; and replace live-shackle slaughter methods with less cruel systems.

With your support, we can make this happen, further reducing the suffering experienced by millions of birds each year.

Here is what you can do:

Sign our petition

Share our investigation video on social media

Make a donation to support our undercover investigators

Leave animals off your plate by adopting a vegan diet

It’s never been clearer that the days of cruel factory farms are numbered. But we must continue to push forward to ensure their final day arrives.

Sincerely,

Nathan Runkle
President

MFA logo

 

 

 

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