Victory – TK Maxx Now Moves To Stop Cruelty After Major Campaign.

 

 

 

You did it. Your voice has been heard!


TK Maxx has responded. They have accepted the Blood Feather award and turned it into something positive:

They have agreed to stand up for the geese and ducks in their supply chain.

 

As you may remember, we believed that TK Maxx was not doing enough to prevent cruelty from entering their bedding supply chain. They were ignoring our 40Lives campaign and our efforts to get in touch.

Luckily, over 13,000 FOUR PAWS supporters contacted TK Maxx directly, asking them to budge. And it worked! 

We finally heard from TK Maxx the night before our planned Blood Feather Award ceremony.

Regardless, we went ahead and delivered the award at their headquarters. It was THE red carpet event of the year.

 

Check out our video and feel free to share:

 or view at:

https://www.youtube.com/watch?v=cXfJLZql398&feature=youtu.be

 

The TK Maxx Group Director accepted the unwanted award in person, and TK Maxx has since met with Four Paws UK

committing  to credibly excluding force feeding and live plucking from its down products

Thanks to your incredible support, real change has been achieved! 

 

Kindest regards,

Cordelia Britton
Head of Programmes
FOUR PAWS UK

 

P.S. Your support has encouraged Argos, the White Company, Selfridges, Debenhams and TK Maxx to commit to credibly excluding cruel practices such as live plucking and force feeding from the production of down used in bedding products. THANK YOU for making this campaign a success. 

 

 

One Response

  1. Reblogged this on "OUR WORLD".

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