Mother earth is daying, thanks to one species!



Isn’t it surprising to think just how beautiful and raw nature was a few million years ago, and how it has changed into something that the world is worrying about, now?

It’s astounding to see how humans have evolved and emerged on one hand and have managed to put our mother Nature in such grave danger, on the other.


The Brainshow


And… I can imagine (almost) no other politically effective action, which as only one creates so much, as the vegan way of life. With just one thing, not eating meat, we can do a lot of things well for our planet.


Best regards, Venus


Kenya: Donkey Slaughter Industry Exposed – Take Action Now !


A PETA Asia investigation uncovered horrific abuse in Kenya’s donkey slaughter industry, which exists only to meet China’s demand for ejiao, a traditional Chinese medicine.

Workers cruelly beat donkeys before they’re taken to the abattoir to be slaughtered – all so that their skin can be boiled down to make the gelatine used for ejiao.

Many donkeys are transported to these facilities by lorry – forced to endure a gruelling trip that can take several days, during which the animals are deprived of both food and water.

Eyewitnesses found dead donkeys who hadn’t survived the torturous journey abandoned outside an abattoir. One donkey on a lorry appeared to be injured and was unable to stand up. Workers dragged her out, dumped her at the facility’s front gate, and kicked her.

Mark, we believe this cruelty must be stopped. Do you agree?

If so, please urge Kenya’s cabinet secretary for agriculture to ban all donkey abattoirs:

Send Your Message

Thank you for your compassion.


Margarita S

Industrial livestock will collapse


By 2030, food production will undergo radical change. The “RethinkX think tank” anticipates dramatic changes especially in meat production.

The think tank expects that food produced on a herbal and microbiological basis over the next ten years will gain huge market shares – and that traditional meat and milk production will face equally great losses. That’s why the number of cattle in the US will halve by 2030, forecasters predict in their analysis “Major disruption in food and agriculture in the next decade”.

Sales of the beef and dairy sector, amounting to around US $ 400 billion at present, will at least be halved by today’s price levels, according to the forecast.
At the same time, production costs in conventional agriculture will double. The lower demand for agricultural goods will lead to a depreciation of agricultural land by 40 to 80 percent, because the demand for vegetable raw materials is falling.

Tony Seba, co-founder of RethinkX and one of the authors of the report, sees several developments that overlap and reinforce each other. Seba sees technological developments such as “precision fermentation” (exact fermentation) and a new production model, which he calls “food-as-software”, as the most important driver.

This would dramatically reduce the cost of protein production and increase quality.

By “precision fermentation” he means processes that allow microorganisms to be programmed to produce almost any complex organic molecule. The costs of these new procedures have fallen exponentially in recent years.

By 2025, they could drop to less than $ 10 per kilogram.
By 2035, they would be five times and ten times cheaper by 2035 than classical animal proteins.


The study predicts a “creeping death” for classical animal processing. Product for product, which hitherto comes from cows, will be replaced by alternatives that are cheaper and of better quality. The drastic conclusion is that “industrial livestock will collapse long before modern technologies produce the perfect cellular steak at a competitive price.”

And here’s the sensation: Nestle starts with veggie hack

Incredible Burger is followed by Incredible Hack. The world’s largest food company Nestlé continues to hunt for Beyond Meat. The pressure of competition is growing. The latest hype on plant-based meat substitutes even Nestlé Professional serves from October 2019 with a new product.

Nestlé therefore wants to expand its meatless meat business. “We have a long list of products that we want to introduce,” said Germany boss Marc-Aurel Boersch at Media Day of the billion-dollar group in Frankfurt.

The Manager Hubert Stücke has to think for a long time. “I am now 35 years at Nestlé. Over the years, however, I have rarely experienced such dynamics in a single product, ” says the manager from the board of the German national company of the world’s largest food manufacturer. “Maybe with the 5-minute terrine or the Nescafé cappuccino.

“The demand is huge. In the short term, we have extended production by one additional shift, ” said Garden Gourmet Marketing Manager Christian Adams.


For more…at:


My comment: Recently, we mentioned an approach about how to greatly and effectively reduce meat consumption (

If a competition does not take place among giants then it would be hard to very hard to expect this change based on the consumer’s decision.
This argument seems to work.

Capitalism becomes active only where there is profit.
The reason why Nestlé and other companies market the vegan range is not the love of animals.
As in the past, hatred of animals was not the reason for the sale of animal products.
The profit always decides in the caritalistic economic system.

Now Nestlé has to keep up, as Beyond Meat is already making huge profits with its Veggi steak.
Nobody has anything against the fact that the manufacturers make profit with it.
We also win, because this will be a positive result against meat consumption.
This is called a win-win situation.
What is offered on the market, the consumer buys.

However, there is a risk that the giant Nestlè wants only to ruin the – in comparison – small company Beyond Meat, and therefore increases just as invasively to market competition.
And may be, once it’s done, Nestlè returns to selling animal products.

I desided for the purchase of Beyond Meat.
Finally, one can not forget that Nestlé steals the water in Africa and sells it dearly.

Best regards to all, Venus


22/9 – Happy ‘World Rhino Day’.


Happy World Rhino Day – if only they could enjoy the day without fear of poaching and killing !

Announced by the World Wildlife Fund-South Africa in 2010 to celebrate World Rhino Day on 22 September every year, the event took off on a global scale both on online and offline platforms when Lisa Jane Campbell of Chishakwe Ranch in Zimbabwe and founder of Annamitici joined hands with creative director Rhishja Cota


USA: Ohio College to Slaughter 9 Lambs and then Feed them To Students.

Antioch College in Ohio plans to slaughter nine lambs it used as “lawnmowers” and feed them to students in the dining hall.

Please urge the school to send these animals to a reputable sanctuary and inform students of the benefits of vegan eating instead.

Take Action Here: