Amazonia by Drone – cattle ranching accounts for 80 percent of Brazilian Amazon deforestation.

Dear Mark,

Our drones took to the skies once again, and this time we uncovered massive deforestation in the Amazon. Even more shocking? Meat production is to blame for this devastation.

The Amazon rainforest is one of the world’s treasures and likely the most important natural place on Earth. But it is being destroyed at a rate of four football fields per minute.

Why? According to the Food and Agriculture Organization of the United Nations, cattle ranching accounts for 80 percent of Brazilian Amazon deforestation.

Soy crops are another cause of deforestation in the Amazon and in other extremely important biomes, such as the Brazilian savanna. Few people know that 79 percent of soybeans are used as feed for chickens, pigs, and fish, and not for human consumption.

Destruction of the Amazon rainforest has worldwide consequences. If we don’t protect it now, the future of life on Earth will be at risk.

The good news is that you can help. The best way for everyone to help stop the destruction of the Amazon rainforest is to choose plant-based foods. It’s as easy as swapping animal products for the delicious, satisfying plant-based versions that are growing in popularity.



Lindsay Oliver
Vice President of Investigations

P.S. Mercy For Animals exists to end the greatest cause of suffering on the planet: the exploitation of animals for food. Please support all our work to help farmed animals by making a special donation today.

WAV Comment – here are some of our recent past links to the fires in Amazonia:






“All animals are equal, but some animals are more equal than others”


No animal should suffer like this. Please watch this to the end.



There are many things we can not imagine: that about 90% of people consider the life of a dog more valuable than that of a sheep.

Paul McCartney said, “If the walls of slaughterhouses were made of glass, no one would eat meat.”

The walls have been made of glass for a long time. With the undercover investigations, with the reports that even come in public television channels or newspapers. With the demos against slaughterhouses, with the mobilization of the mass resulting from successful petitions, such as “end the cage age”

And yet: the consumption of meat increases, the animals are transported for days or weeks to death, meat remains cheap, the meat mafia goes richer.
Many say that’s capitalism.
But in the countries of the so-called real socialism, there has also been mass animal husbandry under dire conditions.

Exploitation and cruelty seem to be the basic moral of any system.

If we take into account that the production moral of capitalism is: For what purpose can I use animals? How and to what extent can animals help increase my profit? then we come to the conclusion that the change in meat consumption will not (or not primarily) come from the masses, but from above, that is from the system.



We have recently experienced the sensational entry of the “Beyond Meat”. Everyone talks about it, and many well-known and recognized animal rights organizations warmly recommend it.

Many have tried it, out of curiosity or conviction, many only want Beyond Meat, others will follow, at least for the moment it is seen as a sensation in restaurants; but it does not really matter. The result counts.

And the result is…“the stock’s explosive 136% move higher since the May 2 2019 initial public offering”.

As the vegan products evolve, so too does the conscious wine and consumption of the mass.
Of course, this is also a capitalist product that subjecst to the usual capitalist rules, but with one important difference: the company that prizes it does not participate in the daily millionfold murder, which overshadows in cruelty, rudeness and cowardice all the terrors even of the world wars.

People will never stop seeing a value in their use of animals.
That was 500 years ago, today is the same, only extremely worse.

The original moral strength of capitalism was the usefulness of people’s attitude. Through battles, sacrifices and laws, human animals have achieved a (relatively) decent standard of living, and especially formal rights.

Animals are still subject to usability in today’s capitalist system. The pig, the cow, the sheep is not an animal. The system treats them just like a machine in a factory.
So if we want to abolish (or at least reduce) slavery and animal exploitation within this system, we have to play with its rules, we need giving capitalism the opportunity to earn money on vegan meat.

“LYNX”: “Beyond Meat without question has wracked up several big partnership deals this year in the fast-food space. From one with Dunkin’ Brands (DNKN) for a sausage breakfast sandwich to faux chicken at Yum! Brands-owned Kentucky Fried Chicken (YUM) , Beyond Meat has shown it’s moving aggressively to expand distribution”.


Yes! Of course, it is paradoxical and even unorthodox for people with a pronounced anti-capitalist ideology, if we support this system on an equal footing. On the other hand, it is even more paradoxical that the left has not been providing support or education for vegan ideology for decades, which we actually would have expected from the left, because it corresponds to their ideals that say, “The struggle for social justice is also a fight against the destruction of our environment and the brutalization of man against the animals”.

As much as these videos reflect our forces and hopes for a better world for animals, so honestly we have to say that there is a change in sight, we notice it on many levels of life.

Under our fight, which goes on and harder, has already brought many good results.
Hope, courage, fight is our ideology.
And our practice.



Best regards to all, Venus


EU: Finally We Get A Response Regarding Our Concerns About Live Romanian Sheep Exports.

Hi all

Regarding the issue of the 70,000 live sheep exported from Romania to the Middle East recently, which we covered on a daily basis; we then raised the issue with EU MEP’s as to what injunctions were going to be taken by the EU against Romania.

You can read our letter here:

well, a few weeks on and we had NO replies from anyone – no real surprise to us, but a reflection of the system in the EU. So we wrote again:

Yesterday, 19/9, we finally had one e mail back to us regarding the issue. It was from the office of Judith Bunting MEP (for SE England). The letter was worded:

Dear Mr Johnson,

I apologise that you have not received a response from our office regarding this issue.

This is a notice to say that we have received your email and Ms Bunting will be in touch with answers to your questions in due course.

For now, we are waiting on responses from other MEP’s offices regarding:

– The Commission’s infringement proceedings against Romania

The Motion for Resolution submitted by Dominique Bilde MEP

With regards to the other questions in your letter, we have contacted both the European Parliament’s Research Service as well as the Health and Food Commissioner’s office. They should be able to provide more clarity on the issues you discuss.

Kind regards,

Finally; someone is addressing our concerns ! – it is worth looking at the ‘motion for resolution’ submitted by Dominique Bilde MEP via the link given above.

So now we wait to see what we get back from the EU.


In the meantime; the same vessel which carried all the suffering Romanian sheep to the Middle East is now trying desperately to get a consignment of sheep from South Africa – you can read more here:

We have yet to hear if the SA government are going to allow the shipments both now and in the future.

Here is a video showing the conditions in which the sheep are transported; and how they suffer during the voyage. 

This is the reason why we fight the live export trade so vigorously; be it by road, sea or air. We will never give up with our exposure of the terrible suffering animals endure during live transport.

Regards Mark


Australia: I Am Invisible.


And the high walls of factory farms are designed to ensure she stays that way.

With rare reviews of legal standards for hens and pigs taking place, these animals desperately need to be seen.

Watch our powerful new TV ad (no graphic imagery) — and please help us keep it on air:

Have you noticed that when a truck of pigs or chickens pulls up at traffic lights, all eyes turn away from them? Why? Because when we look into their eyes we see individuals looking back at us. When we look into their eyes we connect with them — we feel our affinity with them. When we look into their eyes we recognise their vulnerability. We feel for them… The human heart instantly responds.

One of the defining reasons why pigs and chickens in this country have been denied the protection of animal cruelty laws is because they are unseen: hidden away in mammoth factory farms. The legislators who have the ability to change their lives for the better — cannot see them. The people who would make kinder choices — cannot see them. These animals are ‘invisible’.

But they don’t have to be. With decision-makers revisiting laws that allow hens to live their entire lives crammed in barren cages and sensitive mother pigs to be kept caged in crates — the most important thing we can do is ensure these animals are seen.

Can you help by supporting our new TV ad so we can spread their message far and wide?

This time last year, an end to caging hens wasn’t even being considered. But unprecedented public feedback to the ‘poultry code review’ has put a ban on the battery cage squarely on the table.

Yet despite the public consultation ending over 18 months ago, we’ve just learned that a final decision on the future for hens in this country has again been delayed.

It seems various government processes are currently more focused on silencing and stopping those exposing animal cruelty than protecting animals from cruelty in the first place. And all the while, the animals wait. The very fact that they are hidden allows these outrageous delays.

For only the second time in the past 20 years, Australian laws that allow severe confinement of mother pigs and, inconceivably, body parts to be cut off their babies without pain relief are also due to be reviewed.

These animals desperately need us to create a window into their world. To reveal that these fragile hens are not production units, they are individual living beings who deserve so much better from us. As do the gentle and playful pigs whose lives in factory farms are so miserable they are known to suffer depression.

That’s why, now more than ever, we need to remind decision-makers who these animals are. That they live and breathe and dream and feel… That while they may be hidden from their view — they equally need protection from cruel treatment.

You’ve given animals your voice. Now help them find their own by clicking here to help us keep this powerful TV ad on air.


Like most people, most politicians have never stepped foot inside a factory farm. They’re not places keen to open their doors. And there’s a reason for that. It’s because ‘life’ for the animals confined within them is so at odds with how things were meant to be.

Hens naturally want to flap their wings, peck in the soil and lay their eggs in privacy. Pigs naturally want to explore and dig, and build nests for their babies. Given the opportunity both hens and pigs will respond to kindness with affection. But in factory farms, the daily lives of these animals have been systematically stripped of everything that makes life worth living — because of ‘production systems’ that kept them hidden and unseen.

We have a vision to change that by shining a light on their existence and taking their plea for compassion and kindness directly to the very people who have the power to change their world.

If you too can envision a peaceful, kind world for animals then please help us create it.

For the animals,

Lyn White AM
Director of Strategy