The Meat Paradox-or why we lie ourselves

It is also known as cognitive dissonance. What is cognitive dissonance?

First of all, Leon Festinger’s theory: cognitive dissonance is an emotional state that is perceived as unpleasant, and that arises when one has several cognitions that are not compatible with one another.

Let’s take a few examples of cognitive dissonances, e.g.

-Animal welfare is important to you, but you still continue to eat meat
-You don’t have a lot of money to spare, but still buy the new cell phone.
-Your health is important to you, but you still smoke 1/2 packet a day, etc….

We mostly know what is right and what is good, but we’re still doing the wrong thing!


When it comes to dissonance in our behavior towards animals, it gets the name “meat paradox”.

The “meat paradox” is the “psychological conflict between people’s dietary preference for meat and their moral response to animal suffering”.

The meat-eaters argue that “bringing harm to others is inconsistent with a view of oneself as a moral person.
As such, meat consumption leads to negative effects for meat-eaters because they are confronted with a view of themselves that is unfavorable: “how can I be a good person and also eat meat?”

For more…at

My best regards to all, Venus


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