Serbian Animals Voice (SAV)

We’ve done it! We’ve changed our name from the BUAV to Cruelty Free International!

http://www.crueltyfreeinternational.org/buav-changes-cruelty-free-international

http://www.crueltyfreeinternational.org/?dm_i=1DL5,3FMCA,A0HRWK,CADWK,1

As you can imagine, this has been a huge decision for us. We are fiercely proud of our history and what we achieved as the BUAV. But the reasons for changing are clear, and we’re absolutely confident that our new name will enable us to increase our impact for animals worldwide.

Many people struggled to understand what ‘BUAV’ stands for or what ‘British Union for the Abolition of Vivisection’ means. We were also frequently misquoted and incorrectly referenced by a range of key audiences, from the media to the public. Sadly this confusion proved a major barrier to securing support.

Cruelty Free International is clearer, simpler and more positive.

It also reflects the work we do all over the world. After all, animal research is not just a British problem – it’s global. And we have been working internationally for years.

With a name that demonstrates this, we can better engage with potential supporters, governments and other key audiences we need to build relationships with.

Our vision remains the same: to create a world where nobody wants or believes we need to experiment on animals.

Our new name will help us realise that vision by bringing about a significant change in the number of people who support our movement – whether donors, campaigners, shoppers, companies, politicians or the media.

It will enable us to build on the successes of the past and meet the challenges of the future.

Cruelty Free International Trust

Our sister organisation, the BUAV Charitable Trust, has now become Cruelty Free International Trust.

Your support

There is no need to make any changes to how you support us. Existing direct debits, gifts in Wills and Gift Aid declarations and are not affected, as we’re still the same organisation (please note Gift Aid only applies to Cruelty Free International Trust).

However, if you would like to discuss any of this, please don’t hesitate to get in touch on +44 (0) 20 7700 4888 or info@crueltyfreeinternational.org.

This is such an exciting moment for everyone involved with Cruelty Free International and our movement.

Together, we can achieve great things for animals.

Best wishes
Michelle Thew
Chief Executive

PS We have refreshed our website to create a much more user-friendly site that will appeal to a wider audience –check it out and let us know what you think!

Filed under: GENERAL NEWS - International / National / Regional |