USA: Major Breaking News 21/8/14 – ‘Mercy For Animals’ – Because of your support, we have secured a major victory for animals! – Nestle Introduce Massive Welfare Changes.



SAV Comment:  If every day was as good a news bringer as this; there would be many more good days !! – Congratulations to our friends at MFA – job well done !




Because of your support, we have secured a major victory for animals!

Nestle, the largest food company in the world, has just announced perhaps the single largest and most sweeping corporate animal welfare policy change in history!

The announcement follows a Mercy For Animals undercover investigation late last year that revealed shocking cruelty at a Wisconsin dairy factory farm supplier for DiGiorno Pizza, a Nestle company.

MFA’s undercover footage showed workers kicking, beating, and stabbing cows, and cows who were too sick or injured to stand being callously tortured and dragged by their fragile legs and necks with a chain attached to a tractor.

You helped us push for convictions of four workers charged with criminal animal cruelty at this factory farm and together we won.

Then, bolstered by your support and tens of thousands of petition signatures, we campaigned to convince Nestle to adopt meaningful animal welfare guidelines for its suppliers.

And today we celebrate a monumental success that will reduce the suffering of millions of animals.

Earlier today, Nestle announced landmark new global animal welfare policies to be implemented in each of its hundreds of thousands of supplier farms in 90 countries. Nestle has thousands of suppliers for dozens of brands like Lean Cuisine, Stouffer’s, and Hot Pockets.

Nestle’s global corporate policy change will eliminate particularly cruel practices for cattle, pigs, chickens, and turkeys. Practices like:

  • Dehorning and tail docking of dairy cattle and castration of piglets without painkillers
  • Extreme confinement of calves in veal crates, pigs in gestation crates, and egg-laying hens in battery cages so small they can’t even turn around or stretch their limbs
  • Use of growth promoters that often lead to crippling leg deformities, organ failure, heart attacks, and other obesity-related ailments in animals

We praise Nestle for stepping up to the plate and taking important steps to improve the lives of animals on a global level.

At Mercy For Animals, we are well-known for the impact of our undercover investigations of factory farm cruelty. Our investigations have led to sweeping changes in corporate animal welfare policies, like those adopted by Tyson Foods, Costco, Kmart, and others.

On the heels of Nestle’s announcement, it’s now time for Walmart, McDonald’s, and other global food retailers to stop dragging their feet and implement similar animal welfare standards, and with your help, we will continue to fight for meaningful animal welfare policy chan ge.

We absolutely could not do this work without you.

Thank you for supporting the world-changing work of Mercy For Animals. Please join us in celebrating this landmark success that will reduce the suffering of millions of animals every year. And remember that the most powerful action each of us can take to help protect animals is to adopt a compassionate vegan diet.

For farmed animals everywhere,

Nathan Runkle Executive Director

P.S. There is still much work to be done to eliminate the suffering of animals in factory farms. Please give today — you will help us achieve more victories for farmed animals!


Past SAV posts relating to Mercy For Animals investigation work:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: