“Most important is the smell of blood”! Thoughts on the strategy in animal protection.

The ARD-Wirtschaftsmagazin (economic TV show in the German channel 1) has made a study about the fur purchase.
The following results were obtained:
76 percent of the customers who consciously opt for real fur know the media reports about animal suffering on the farms.

More than 60 percent of the genuine fur carriers surveyed bought fur from the animal on purpose. The main reasons are appearance, wearing comfort, how it feels, and value for money.

But animal protection plays hardly a part in the purchase decision “.
So we are dealing with a moral bankruptcy.

I guess the results of a survey on meat consumption would be even more tragic.
Such results bring our faith, our struggle, our morality into despair. They force us to think about our strategy.
How should we continue?
Was our strategy perhaps wrong?
Was it one-sided, or weak?

I believe we have focused our strategy far too much on changing this society from below, we have believed in a change that would come from demand.

I am firmly convinced that we should intensify political pressure and make alternative offers for consumers.

I still remember how the ban on smoking came.
Over one night it became the outlet model, the tobacco industry was under enormous pressure and money losses.
How did it happen?
I do not know, but I know for sure: the tobacco industry was just as powerful as the meat industry; no one expected such a ban.
It was a purely political pressure, and it worked.
The smoking consumption has declined, the cigarette prices have skyrocketed.

So a change with the help of the policy I can imagine also with the meat consumption.
High tax due to environmental disruption, which goes to the account of the meat production, increase of health insurance contributions for meat eaters, class action lawsuits against fast food chains, etc.

The other way would be to offer strong and realistic alternatives to the meat, with good advertising and persuasion from the media.
I must confess, the idea gave me the article in the magazine “Der Spiegel”, with the spectacular title “Most important is the smell of blood”!
In a few years, the American physician Pat Brawn wants to bring herbal meat onto the market. That’s not new.

What is new is the strong and effective campaign of persuasion that accompanies his concept: “We will only be successful if the consumer prefers our meat to the animal-made meat … We have made a firm commitment to produce the whole mince in the world this way. And we mean that completely seriously. If people eat a burger in 50 years, they will not be made of beef.

In the future, because of the enormous environmental risk from meat production, the “real” consumption of meat is taxed by the state very high until the meat consumption is forced to move on to plant meat.
A convincing alternative is already on offer. ”

Such a double strategy gives us hope for a radical change for the good of the animals.


with my best regards to you, dear Mark, and all





China: Tigers Defy Circus Cruelty to Show Empathy for Suffering Friend.


Tigers defy circus cruelty to show empathy for suffering friend

10 March 2017



With their friend at risk of drowning, this incredible footage shows white tigers breaking from circus cruelty to show their concern.

It’s the movie which has convinced 29 million Chinese viewers that these tigers were not born to perform – they do so under duress, not because they enjoy it.

During a routine tiger performance at an animal circus in Hangzhou Safari Park, a rare White Tiger can be seen refusing to perform.

After clenching the ringmaster’s whip in his jaws, the tiger is whipped and threatened, forcing him to back off and accidently stumble into a moat surrounding the ring.

With one tiger at risk of drowning, the others immediately break from their circus performance to try to attend to their friend. Their concern is clear.

The ringmasters attempt to break up the tigers using whips and shouts leaves the long-suffering animals clearly torn between avoiding the whips and helping their stricken friend.

In the latter part of the video, released on Chinese social media by a concerned citizen, one of the tigers is seen with a wound on their face, possibly as a result of the incident.

Animals Asia’s Animal Welfare Director Dave Neale said:

“The video clearly shows the tigers empathising with the plight of their peer. They know he is in trouble and needs help and they want to give it to him. They are torn between their training with its threat of violence and their natural sympathy for another tiger in danger.”

As a result of the sustained criticism caused by the video, Hangzhou Safari Park has suspended their tiger performances pending a review of their practices.

Unlike the tigers in the video, we have a choice.

Choose to help. Pledge never to watch an animal performance and tell everyone you know to do the same.






UK: Are Hunts Spreading BovineTB?


Are hunts spreading bovineTB?
Contact the government and ask them to suspend all hunting


SAV Comment – but badgers are paying the price – currently being killed by Defra in selected zones.

Bovine TB, the disease ravaging herds of cattle across England and Wales, has been discovered in a pack of hounds used for fox hunting. Between 25 and 40 hounds from this pack have already been put down.

However, we estimate that there are more than 3,000 hunting hounds in the bTb epidemic zone alone, which may be out in the countryside an average of two days a week during the six-month hunting season.

Hunting needs to be suspended indefinitely to ensure that the thousands of hounds used in the ‘sport’ cannot spread the disease.

If the hounds infected each other, they may have infected other packs when taken out to country shows. It is also possible that beagles or harrier packs, that may share the same fields, are also at risk of getting infected.

If other packs of hounds were invited as guests in the Kimblewick Hunt’s territory, those hounds could have been infected in the same way, and then taken the disease to their own territory when they returned home.

The ramifications of this are staggering not only for the British countryside, but those who live in it and those who enjoy it.


Please contact Defra and ask them to urgently suspend hunting to prevent further outbreak.




LACS Website:  https://www.league.org.uk/


SAV Comment – note the LACS have a new logo; but they are still the same campaign group as we have always supported.


Old Logo:



South Korea: Impeachment Of Current President Brings New Hope For Mr. Moon and Animal Welfare / Dog Meat Trade.


Click HERE to see this newsletter from our homepage.​

Korean President Park Geun-Hye Impeached!!

South Korean President’s impeachment is finalized by their Constitutional Court’s decision on March 10. The Korea Herald reported that 86% of Korean public approves of Park’s impeachment and that among the presidential candidates, “The survey showed Moon to be the unrivalled front-runner, with 36 percent in support rating.” (http://www.koreaherald.com/view.php?ud=20170310001053)

Now Korea has a chance to elect new president who will be more interested to addressing the dog meat cruelty issue.


Click HERE to learn more about Mr. Moon Jae-In’s campaign pledge to strengthening animal protection.

See our other recent posts on South Korea by clicking:






FIFA : Take a stand in
​FIFA U-20 World Cup Korea 2017
against the dog and cat meat trade!!

FIFA U-20 World Cup Korea 2017 will be held in South Korea in about a couple of months – May 20 to June 11. The world will be watching South Korea, which is why this is perfect time you take action to support our campaign to end the horrific dog and cat meat trade in South Korea for good!

You can help by signing and sharing our petition, sending out letters and emails raising awareness of this brutal and medieval practice and calling for an end to the trade and taking to social media.
Click HERE to take action.